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An obvious example is AIBO, the robotic dog that Sony began selling in 1999. The bulk of its sales have been in Japan, and the company says there is a big difference between Japanese and American consumers. American AIBO buyers tend to be computer geeks who want to hack the robotic dog's programming and delve in its innards. Most Japanese consumers, by contrast, like AIBO because it is a clean, safe and predictable pet.